About Background
Our Story

We exist to
heal the earth.

Learn about our roots, our mission, and the passionate team driving the zero-waste revolution forward.

Who We Are

More Than Just A
Marketplace.

EcoNova started with a simple observation: modern convenience was suffocating our planet in plastic. We realized that to change consumer habits, sustainable products couldn't just be "good for the earth"—they had to be beautifully designed, highly functional, and easily accessible.

Today, we are a global community bridging the gap between ethical artisans and conscious consumers, proving that business can be a powerful force for global restoration.

2020 Year Founded
50+ Partner Brands
Our Mission
Our Foundation

Our Core Values

The non-negotiable principles that guide every decision we make.

Radical Sustainability

We don't do "half-measures." From sourcing to shipping, every element must give back more to the earth than it takes.

Community First

We prioritize small-batch artisans, indigenous creators, and family-owned farms over mass-manufacturing conglomerates.

Total Transparency

No greenwashing. We provide clear, verifiable data on exactly how your products are made and their environmental impact.

How It Started

Our Journey

The Lightbulb Moment 2020

After witnessing the massive plastic waste on local beaches, our founders decided to create a single hub where finding genuine, zero-waste alternatives was easy and transparent.

First Artisan Partnership 2022

We onboarded our first 10 local creators, ensuring that every product listed was handmade, organic, and ethically sourced. Our community started to grow rapidly.

Going Global 2026

Today, EcoNova connects thousands of conscious shoppers with hundreds of sustainable brands worldwide, having saved over 2.5 million plastic bottles.

Behind The Brand

Meet The Team

The passionate environmentalists working to bring you the best in sustainable living.

Emma Wilson

Emma Wilson

Founder & CEO

Former marine biologist turned entrepreneur, dedicated to ocean conservation.

John Basco

John Basco

Head of Partnerships

Expert in ethical supply chains and fair-trade global sourcing.

David Ross

David Ross

Sustainability Lead

Calculates our carbon footprints and oversees all eco-certifications.

Take Action Today

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